– Our Vision –

To become Asia’s first choice for hygiene products and services.

– Our Mission –

To provide high quality hygiene products and services.

– Core Principles –


Make responsible and holistic choices that create value for our business, people and the environment.

Professionalism & Integrity

Commitment to provide quality products and professional services for our customers and consumers. Embrace our code of conduct. Manage Vinda as one company. Consider how our actions uphold the company’s image and reputation.


Inventing the future for our customers and consumers; solving challenges of today.

Vinda Group SEA is part of VINDA GROUP, one of the largest companies for hygiene products in Asia. The Vinda Group has more than 11,000 employees, and sales are conducted under many strong tissue and personal care brands such as Vinda, Drypers, TENA, Dr. P, Libresse, VIA, Tempo, Tork , Libero and Sealer. Vinda has its headquarters in Hong Kong and is listed on the Hong Kong Stock Exchange, with productions in Mainland China, Taiwan, Malaysia and Australia.

Essity, a leading global hygiene products company from Europe, is the major shareholder of Vinda and since 1st April 2016 has its presence in most of the Asian hygiene market exclusively through Vinda.

Vinda group has 4 business segments with 10 key brands.


02Baby Care

03Feminine Care

04Incontinence Care

As a strategic regional market and key business division, the Group is present in South East Asia with leading positions including having well-loved brands in many countries. Vinda Group SEA supports the regional businesses in Malaysia, Singapore, Indonesia, Thailand, Cambodia, Vietnam and the Philippines. The brands that are available on the region include:

The Group’s regional headquarters and commercial/manufacturing hub for South East Asia are located in Malaysia, Selangor, Shah Alam. These include:

  • Two manufacturing facilities awarded with internationally recognized ISO14001 (Environment), ISO45001 (Health & Safety) and ISO 9001.
  • An Innovation Centre Asia with state-of-the-art technology